White Paper: Virtual Advertising – The Future Of Sports Marketing

Until now, existing virtual advertising tools have been intrusive and required expensive and complicated adaptations to stadium and camera infrastructure.

Virtual Advertising: The Future of Sports Marketing

All platforms, traditional and new generation, have a significant part to play in the current and future delivery of advertising campaigns. The perimeter advertising board, in particular, retains a value beyond many platforms in the digital age given its iconic and eye-catching prominence at popular sports events. The most exciting development has been the creation of virtual advertising tools that give rights holders and brands the power to re-imagine the scope for campaigns using advertising boards during the broadcast of a sports event.

  1. What is virtual advertising?
  2. How does it work? Intrusive v. non-intrusive solutions.
  3. What are the benefits? For rights holders, brands and consumers.
  4. What is the future of virtual advertising?