Case Study: Testing The Ultimate Virtual Campaign at 2018 IIHF Ice Hockey World Championships

Testing the ultimate virtual campaign at the 2018 IIHF Ice Hockey World Championship

Testing the ultimate virtual campaign:
2018 IIHF Ice Hockey World Championship

The future of virtual advertising took centre stage at the 2018 IIHF Ice Hockey World Championship in Denmark in May, with Infront and Vizrt showcasing their ultimate solution for unlocking the potential of the perimeter advertising board in the digital age.

  1. Viz Eclipse was deployed on four rink boards of 4 metres each – including corner and straight boards behind the goals.
  2. Fans watching the tournament from Russia, Kazakhstan and Belarus saw specifically tailored messages, distinct from the real board messages witnessed by fans in the venue.
  3. For a match featuring Slovakia and Switzerland, 50 percent of coverage featured virtual advertising, compared to the real boards in the venue that were only shown on screen for just seven percent of the total airtime.