Rapid technological innovation is transforming how we imagine, deliver and receive marketing campaigns and how brands reach and engage with their target audiences across increasingly interconnected territories.  This evolution becomes revolutionary when the tech and the media industries combine the peak of their powers and work together to leapfrog entire…

How can rights holders generate vital, extra income out of existing platforms while creating sustainable, new value for sponsors from the dizzying and growing array of innovative technologies on the market? For decades, the perimeter advertising board has offered a sure-fire way to catch the eye of fans at sport…